Overall naming rights

Naming rights to a physical section, area or group

Naming rights for a given time period such as part of a day at an exhibition, trade show or sports event, a full day, weekend or week

Naming rights for an event-based award or trophy

Naming rights to one of several events

Naming rights to a related or minor event

Major sponsorship

Supporting sponsorship

Official product status

Preferred supplier status

Exclusivity among sponsors at a given level

Use of logos, images or trademarks

Merchandising rights

Product endorsement

Input into choice of venue, route or timing

Choice of sponsor venue for launch, main event or supporting event

On-site product sampling opportunities

Demonstration or display opportunities

Perimeter signage – full, partial or non-telecast view

Event signage, exclusive or non-exclusive

Signage on buildings, structures, vehicles, competitor uniforms, event staff

Hospitality – tickets to the event, tickets to corporate boxes, reserved seating etc

Introductions to celebrities (‘talent’)

Customized hospitality event to suit the sponsor’s VIP audience

Internet-related benefits such as content for the sponsor website

Provision of ‘web events’ created especially such as chat with ‘talent’

Banner or pull-through ads on the event website

Promotion or contest on the event website

Naming rights to the event website

Loyalty benefits – access to the event or area for a target group

Early access to tickets before public sales

Blocks of tickets for loyal customers, eg sports grand final or other sports

Database marketing – access to event-generated database for direct mailing

Opportunity to provide inserts to event-based mail outs

Opportunity to use database to draw prizes, tickets etc

Participation in the event by employees, shareholders

Access to discounts, merchandise etc

Provision of ‘talent’ to meet with selected staff

Related creation of an event specifically for staff

Establishment of staff volunteer program

Opportunity to set up staff recruitment display and desk

Distribution of staff recruitment information

Inclusion in all media releases and other media contacts

Communication program for sponsor’s market – consumer or trade

Ticket entitlements, signage, samplings at related events, parties, receptions, shows, launches

Specially designed new event to suit sponsor

Production of point-of-sale material for sponsor to distribute

Sponsor provision of ‘talent’ to enhance association

Proofs of purchase for discount admission, parking, merchandise

Opportunity to provide prizes for media or promotional activities

Coupons or advertising on the reverse side of tickets

Coupon redemption opportunities

Inclusion in all advertising and event promotional pieces

Promotional media advertising based on the event

Advertising in event program or catalogue

Opportunity to provide contra – free equipment, services, technology or staff as part of the value of the sponsorship deal

Rights to input into the organization of main sponsor-related events such as hospitality arrangements and awards

Support of a sponsor’s worthy cause – involve the sponsor’s nominated charity in the event or activity

Donation of some of the ticket revenue to the sponsor’s nominated charity